In the age when Savile Row was synonymous with men’s style, Gaetano Savini put Italy on the map, beginning with the first men’s fashion show at Florence’s Palazzo Pitti in 1952. His legacy as the visionary and designer extraordinaire behind the Brioni luxury brand is celebrated in this spectacular illustrated edition, highlighting examples of innovative cuts, bold colors, and the psychedelic patterns that led the Peacock Revolution of the 1960s. Replete with letters, photographs, and personal anecdotes from Savini’s daughter and Brioni heir, The Man Who Was Brioni details how Brioni came to be known as “the Dior of menswear.